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How to Network In the Community to Broaden Your Craft Business by Bill Weaver
Making crafts can be a lot of fun. But there are some other areas that have to be covered if you plan on networking your item to people in your community. Explore your options when attempting to network. If you don't know where to begin, try reading plenty of books on the subject or talk to friends who may know a bit more about the subject.
When starting out, create a mailer to be sent out to people in the community. This can consist of a flyer, short glossy magazine or news article. Whatever you feel is best. You can have them sent out as a free mailer, or you may want to go with an opt-in mailing. This is where your customers sign up for a free mailer about your item. This is the best way to avoid wasting paper and stamps. But you may ask, "How do I get the addresses?" There are several avenues you can take. 1) Anytime someone makes a purchase, ask if they would like to be added to the free mailer. If they're impressed with your crafts, more than likely you'll list will be pretty long, 2) when attending a local craft show, have a clip board with pen that people can sign up for. They may not buy something right then, but if they're interested in your craft, they will sign up. Collect Name, address, city, state and zip code. You can even make room for an email address. On average, a mailer should be sent out twice a year. If you do send too much information, too often, it may end up in the trash.
Placing flyers around your community is also a good networking tool. Check with local businesses to see if it's ok to post a flyer in the window. You might want to stick with businesses that sell craft supplies, clothing or anything that can be connected with your item. When creating your flyer, put lots of color to catch people's attention. You can input pictures on the flyers as well as an average price.
Contact your Chambers of Commerce. They help promote businesses by having meetings and items displays. This is a good way to introduce your self to the community. You can also find out what's happening in your community such as local craft show days and times.
Stop by your local consignment store or boutique. These are great ways to get your craft out there. Generally, they will receive a percentage of the sales. Of course, this will be discussed before hand. When approaching the business owner, dress professional. Bring a sample of your item in with a list of prices. Also expect to sell in large quantities and for a discounted price. Store owners generally don't pay full price for bulk items. Come prepared to give a price to the owner, but make sure you're making a profit from it as well. If the store owner isn't sold on your product, ask if it would be ok to leave business card or flyers behind with a sample of your work. If potential buyers take an interest and ask about the craft enough times, the owner may see the want for it and will be contacting you.
If you're not one to get out there and start marketing your item, you can even hire a sales representative. They generally collect a percentage of what they sell. They can do it the old fashion way and walk door to door telling people of your product or they can visit local businesses and display your product. Make sure they are educated on your item. People make ask questions to the sales representative and you don't want them to reply with a blank stare.
Try your local church. Churches have many functions throughout the year. Some even hold small craft shows for the community. Word of mouth is also a great way to network in your church. Churches are small communities that once the word is out, it travels fast.
If you're selling an item that is wearable, wear it! Things like hair bows should be displayed in your daughter's hair. If they're unique, people will begin asking about them. If your selling handmade clothes, try making a holiday pattern and wear them before the season starts and see how many people want to know where you got it.
Whatever route you take, get out there. Even avenues you wouldn't think to explore, try it. You never know, you might just make a sale.
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Article Source: http://www.earticlesonline.com/Article/How-to-Network-In-the-Community-to-Broaden-Your-Craft-Business/43230